Frizz can be a real struggle, but fear not! With the right hair care routine, you can tame those fly aways and achieve smooth, shiny locks. Here at TWiST, we understand the challenges of frizzy hair, and we're here to help!

Understanding Frizz:

Frizz occurs when the hair cuticle, the outermost layer, is raised or damaged. This allows moisture to escape, leaving the hair looking dry, dull, and unmanageable. Factors like humidity, harsh weather, and heat styling can all contribute to frizz.

The TWiST-Approved Frizz-Fighting Routine:

1. Cleanse Gently: Start with a sulfate-free shampoo that cleanses your scalp without stripping your hair of natural oils. Sulfates can be harsh and exacerbate frizz.
2. Condition Deeply: Follow your shampoo with a rich, hydrating conditioner. Look for ingredients like shea butter, coconut oil, or argan oil, which help lock in moisture and smooth the hair cuticle. Consider using a deep conditioner once a week for extra nourishment.
3. Detangle with Care: Detangle your hair while it's still wet and loaded with conditioner. Use a wide-tooth comb and work gently from the ends upwards to minimize breakage.
4. Embrace Leave-In Products: Leave-in conditioners, creams, or serums are your best friends! These products provide continuous hydration and act as a barrier against frizz-inducing elements.
5. Drying Matters: Air-drying is ideal for frizzy hair, but if you must use a blow dryer, use the diffuser attachment on a low heat setting. Diffusing helps disperse the heat evenly and minimize frizz.
6. The Power of Silk: Sleeping on a cotton pillowcase can create friction and contribute to frizz. Consider switching to a satin or silk pillowcase, which allows your hair to glide smoothly and reduces frizz.
7. Embrace Protective Styles: Protective styles like braids, twists, or bantu knots can be a great way to minimize frizz and give your hair a break from styling.

Bonus Tip: For an extra boost of shine and frizz control, apply a small amount of hair oil (argan oil, jojoba oil) to your damp hair, focusing on the mid-lengths and ends.

TWiST: Your Partner in Shine!